{ "profile_version": "1.3-human-review-gate", "brand": { "name_he": "מכללת קגן", "lead_person": "ד״ר אריה קגן", "professional_co_lead": "דקלה אפשטין, independent professional identity; never framed as a romantic partner", "concept_he": "האור עובר הלאה", "concept_en": "Pass the Light Forward", "core_idea": "Arie is not framed as a distant guru. He opens a stage, stays close, and helps another person move from an inner possibility to visible action.", "brand_role": "warm guide, practical teacher, stage opener", "not": [ "luxury black-and-gold as the default identity", "monumental guru worship", "generic corporate training imagery", "mystical NLP clichés", "neon technology aesthetics", "romantic or couple framing for Arie and Dekla" ] }, "visual_system": { "modes": { "daylight_base": { "usage_share": "80%", "purpose": "trust, teaching, portal UI, long-form reading, social content", "background": "warm paper and soft white", "accent": "official orange", "emotional_quality": "human, close, open, optimistic" }, "stage_moment": { "usage_share": "20%", "purpose": "hero sections, launches, conference moments, dramatic transitions", "background": "deep navy to near-black stage", "accent": "warm orange light with restrained blue atmosphere", "emotional_quality": "focused, human, documentary, restrained" } }, "palette": { "kagan_orange": "#E67E17", "portal_orange": "#F38420", "warm_cream": "#FCF9F2", "paper_2": "#F4EEDF", "ink": "#29304B", "deep_navy": "#080D2F", "sky_blue_secondary": "#1F72A8", "soft_blue": "#DCEAF4", "stage_amber": "#F6A13A", "joint_activity_red_candidate": "deep red, exact value pending asset review", "joint_activity_gold_candidate": "warm gold, exact value pending asset review" }, "color_rules": [ "Orange is the identity anchor, not decorative gold.", "Warm cream is the default canvas.", "Deep navy is used for short stage moments, never as the whole brand.", "Blue supports atmosphere and navigation but never leads the palette.", "Joint professional activity with Dekla uses restrained red and warm gold instead of green.", "Use navy text on orange for accessible contrast." ], "typography": { "display": "Rubik 800-900", "body": "Alef 400-700", "fallback": "Heebo, system-ui, sans-serif", "direction": "rtl", "rules": [ "No artificial letter spacing in Hebrew.", "Headlines are compact, direct, and no more than two lines in hero use.", "Body copy stays airy and conversational." ] }, "composition": { "primary_motion": "a narrow orange thread grows into a wide pool of light", "symbolic_logic": "inner image becomes visible stage", "subject_position": "eye-level, close enough to feel personal; room for the viewer, never a throne composition", "negative_space": "generous and clean on the right side of the frame, usable for RTL copy", "depth": "foreground paper or human subject, middle orange light, distant blue-black stage", "copy_side": "right", "copy_side_rule": "Hebrew reads right to left, so the human subject sits in the left third of the frame and the clean headline space stays on the right. This applies to every composition that will carry Hebrew copy." }, "photography": { "identity_reference": "gpt-refs/00 face sheet", "preferred_clothing": [ "light blue shirt for teaching and trust", "black shirt for stage authority" ], "preferred_moments": [ "eye contact", "open hand", "mid-explanation", "professional teaching moments with students" ], "lighting": "natural face light with one warm stage edge", "skin": "real texture, age preserved, no beauty-filter smoothing", "avoid": [ "exaggerated grin", "bodybuilder posture", "airbrushed skin", "fake auditorium scale", "halo or crown imagery" ] }, "motifs": { "lion": "the existing leaping lion is preserved as a momentum mark, never redrawn as a crest", "arc": "the existing arc under the lion becomes a threshold or stage horizon", "light_thread": "candidate motif under review; the current overlay is shown as a concrete example and is not approved yet", "paper": "warm tactile paper keeps the system human and readable", "blue_distance": "blue is the far stage or future, not the foreground brand color" }, "provenance": { "why": "A brand library mixes real photography with model output. Every asset states which it is, so nothing is presented to the client as a photograph when it is not.", "labels": { "photograph": "a real photograph of Arie or Dekla", "photograph_on_new_background": "a real photograph composited onto a generated background", "generated": "created entirely by a model, even when it carries his face" }, "current_library": { "arye-master-hero-v2.png": "generated_rejected_too_processed", "arye-master-hero.png": "generated_pending_review_not_active", "arye-dekla-joint-hero.png": "photograph_on_new_background_requires_professional_reframing_not_active", "paper-stage-social-bg.png": "generated", "stage-moment-bg.png": "generated", "orange-light-thread-overlay.png": "generated", "assets/existing/*": "photograph or official brand asset" } }, "production_recommendations": { "status": "approved_with_per_asset_human_review", "copy_layout": "Hebrew copy on the right, people on the left by default", "people_source": "AI use is allowed only with source photographs, internal QC and Yosef approval for each reusable asset", "provenance_rule": "Every asset must state whether it is a photograph, a photograph on a new background, or generated", "identity_gate": "Reject any reusable image when Arie does not resemble himself, skin looks plastic, hands or body are distorted, or the composite feels synthetic" } }, "generation_lock": { "style": "premium editorial realism anchored in the official Kagan orange-on-warm-white identity", "mood": "warm, capable, generous, quietly cinematic", "lighting": "soft daylight plus one controlled amber stage beam", "materials": [ "warm uncoated paper", "subtle linen grain", "matte ink", "soft atmospheric haze" ], "text_in_image": "none", "logo_in_image": "none unless composited from the official asset after generation", "negative": "no generic black-gold luxury, no fantasy lion, no glowing crown, no occult symbols, no fake Hebrew, no watermarks, no extra fingers, no plastic skin, no overprocessed HDR, no romantic framing of Arie and Dekla", "composition_rule": "subject left, clean Hebrew copy space right" } }